Mapping for a Marketing Team Triple Win
I worked with the Marketing team this week. They were struggling with how to publish content faster and more frequently. Everyone on the team acknowledged cycle time was too long and that downstream customers were unhappy about it. So – I helped the team map out their content publishing process to see where the problems lay. Everyone involved with content wrote specific activities they did (one per post-it note) and brought it up to the whiteboard. We watched as eight…